The Origin

Nowruz, meaning “new day” in Persian, marks the Persian New Year and the arrival of spring. Celebrated for over 3,000 years, it is a significant cultural and historical holiday for Iranians, Afghans, Central Asians, and Kurds. Falling on the vernal equinox, Nowruz symbolizes renewal, rebirth, and the triumph of light over darkness. It is a time of family gatherings, feasts, and cultural festivities, emphasizing harmony with nature and a fresh start.

Importance of the Day

Nowruz represents hope, renewal, and unity among diverse communities. It has its roots in Zoroastrianism, reflecting the cyclical nature of life and the balance between good and evil. The festival brings people together through shared traditions, rituals, and cultural heritage, fostering a sense of belonging and continuity across generations. In 2010, the United Nations officially recognized March 21 as International Nowruz Day, highlighting its role in promoting peace, cultural heritage, and mutual respect among nations.

Theme for 2025

The theme for Nowruz 2025 focuses on “Unity in Diversity,” emphasizing the significance of cultural appreciation, inclusivity, and environmental sustainability. This theme encourages communities to embrace the richness of their traditions while fostering dialogue and cooperation among different cultures. Through celebrations, educational initiatives, and public events, Nowruz serves as a reminder of the shared values that connect people across borders.

UNESCO BMW’s Involvement

UNESCO BMW actively promotes the spirit of Nowruz by advocating for cultural inclusivity, heritage preservation, and educational empowerment. The organization supports accessibility in education and technology, particularly for marginalized communities. Through programs that integrate inclusive learning tools, promote digital access, and encourage cultural exchange, UNESCO BMW helps individuals embrace their cultural identities while participating in a globalized world.

UNESCO BMW’s Vision

UNESCO BMW envisions a world where cultural diversity, education, and accessibility contribute to a more inclusive and equitable society. By fostering appreciation for cultural heritage and advocating for inclusive policies, the organization works towards building a global community where traditions like Nowruz continue to inspire unity, peace, and resilience for future generations.

By: Seemab Arif

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